INDUSTRY:
ART & DESIGN
YEAR:
2026
SERVICES:
Product Design, Identity
BENTO
About
People change their furniture to refresh their environment, improve functionality, and to boost their mood.
With BENTO, you'll only have to buy once to do all that. It's furniture that moves with you. Aimed at young renters and dormers, BENTO creates modular furniture that promises less commitment and more creativity. The hero product, the Bento Storage System, offers a completely customizable storage solution.
Modularity
Modular furniture is seeing a rise in popularity due to its flexibility, sustainability, and adaptability.
Fitting In
I referenced Target's pre-existing private label brands to ensure that my product was something that truly belonged on their shelves. With that in mind, I was inspired by brands like IKEA, Muji, & Uniqlo for their clean and modern identities.
Our Angle
An accessible and affordable modular furniture line that lives on the shelves of Target.
Identity
Custom lettering for logo.
Product Mockup
After a few sketches,
a 3D model was rendered
in order to see the product
in a physical setting.
Per project scope, AI-generated mockups
were created using my initial 3D model
under my creative direction and further
refined in post. In practice, these mockups
would be used strictly as reference
for final execution.
Packaging
"Move-In Day" Campaign
